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wedding day shave [Page 1 of 1]

Sure, your boss will forgive if, on the day of the big presentation, you knick yourself with your trusty Gillette Mach 3 requiring a tiny shred of toilet paper blocking the geyser of red beneath.   On the day of your wedding, however, you won't have a giant projector and screen to divert your wedding guests attention. GroomGroove.com suggests leaving the blade wielding to the professionals at The Art of Shaving on wedding day.

The Art of Shaving was founded in 1996 in New York City by Myriam Zaoui --a skincare and cosmetics expert, and Eric Malka--a true entrepreneur. The two began their business in their own kitchen and now have 17 stores nationwide, with 10 openings planned for this year. Their 4 Elements of a Perfect Shave (Prepare, Lather Up!, Shave and Moisturize) have made their brand famous.

"The bridal party often receives pampering at a spa on the morning of the wedding which is very relaxing," says Myriam Zaoui, co-founder of The Art of Shaving . "There's no reason why men shouldn't also partake on the big day by receiving a relaxing Royal Shave by one of our professionally trained barbers."

What can The Art of Shaving teach you that Dad didn't? In the Prepare stage, the experts suggest that you shave during or after a hot shower and not before. They caution you in the Lather Up ! phase not to use gels or foams that contain menthol or benzocaine, because they have a tendency to close your pores as they numb the skin. The Shave itself is full of useful advice on shaving technique - put that electric razor away. And what would a good shaving company be without a product to stop bleeding in the event of a cut? Their Alum Block will be waiting in the wings just in case. Bye, Bye Toilet Paper! In the final element, Moisturize , the shave is perfected with the application of the company's After-Shave Balm or Gel.

If you're stumped for a gift for your best man and groomsmen, and concerned you're your future brother-in-law might not shower the day of the wedding--let alone shave--consider treating the guys to a Barber Spa visit. Adds Zaoiu: " Our goal is to transform an age old chore into an enjoyable experience. We have created an atmosphere where the best man and groomsmen can receive luxurious treatments and receive expert advice on how to maintain healthy smooth skin in the future; it is the ultimate gift for those who mean so much."

The genius of The Art of Shaving 's Barber Spas is that you will get the shave of your life with the finest blades and skincare products available, you will have a lesson in the 4 Elements of the Perfect Shave (which you follow on your own if you can't get to one of their barber spas on a weekly basis), and they will also cut your hair. But don't show up on your big day looking like man before the invention of razor. " It is important for grooms to visit one of our Barber Spas to receive a consultation before the wedding day. The barber can then assess the coarseness of the groom's hair and recommend using products that are free of alcohol, synthetic dyes and synthetic fragrances, which can cause skin irritation and ingrown hairs," says Zaoui. Throw on that tux, and you're good to go! And if you can't make it to one of their locations, be sure to visit their website to purchase their products and read about their philosophy. GroomGroove.com makes The Art of Shaving our pick of the week.

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Midwest Guy
Wed, Jun.13th 2007
I did the art of shaving in New York on a recent trip. I shaved on Thursday morning, didn't on Friday and went in on Saturday. closest shave I've ever had, and very relaxing. Warm towels. It was great. Wish I could do it everyday.

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