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brilliant earth conflict-free jewelry [Page 1 of 1]

Alright, it took us long enough to grasp the 4 C’s of diamond quality (Cut, Color, Clarity, and Carat weight)…now we have to consider a fifth C, “Conscience?”

The 2006 film “Blood Diamond,” starring Leonardo DiCaprio, brought the relatively underground issue of diamond smuggling

in the third world (specifically in Africa) to the front of our Western consciousness. These reviled rocks, referred to as “conflict,” “dirty” or “blood” diamonds are so called because of the terrible consequences of this all-too-common method for the native laborers who partake, willingly and unwillingly. Consequences range from kidnapping and forced labor, environmental upset, disgraceful working conditions, terrorism, and even death.

Not only has this issue permeated throughout Hollywood, but you can bet your girlfriend or fiancée has heard about it too. Top jewelers are now forced to address the issue, but it can be very difficult to trace the exact origin of a diamond once it lands on a vendor’s doorstep, especially if it’s from somewhere in Africa. While some women are choosing to boycott diamonds altogether, most will simply want to know that theirs is a clean diamond so they can enjoy the natural brilliance and durability of the gem with a clear conscience.

Since the responsibility lies with you to produce a diamond that now lives up to all five C’s when you’re down on one knee, we’ve chosen Brilliant Earth, a San-Francisco-based diamond and sapphire retailer who guarantees conflict-free jewels and environmentally-responsible gold and
platinum from Canadian mines.

In addition to supplying high-quality, ethical jewels, Brilliant Earth also “dedicates 5% of its profits to directly benefit local African communities harmed by the diamond industry.” This is not only an opportunity to wow your bride-to-be with the perfect representation of your commitment, but a chance to wow her with your social savvy…and to do a great deed.




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Fri, Apr.12th 2013
Mitchc that's not true. Brilliant Earth sells moissanite, which is made in a lab, not africa. Read up on the differences: http://www.moissanitevsdiamondrings.com/benefits-of-moissanite/
Lisa K
Tue, Feb.1st 2011
I'm learning that "conflict free" is misleading. It really refers to the fact that the mining is not benefitting civil wars. But what about environmental impact and human abuse? There is no mined diamond that doesn't hurt the earth or the local people. For example "Canadian-mined" is promoted as okay but what about the aboriginal people whose land is being mined and they are still living in poverty?
Wed, Sep.1st 2010
i join to there
Wed, Jul.22nd 2009
The Kimberly Process Certification is not mandatory and so far the only jeweler I've found that has signed on as a retailer in the U.S. is Zales. Although there is no real guarantee, it's important to do your best in finding an ethical way to procure a diamond. We can't control who is lying/faking documentation, but we can do our best to follow the protocol in place with those vendors who participate in it.
Wed, Oct.22nd 2008
There is a well-documented and regulated international process for certifying conflict-free diamonds, the Kimberley Process Certification Scheme. This has been legally implemented in many countries, including the U.S., for over 5 years now. In essence, it would be hard NOT to buy a conflict-free diamond from a U.S. dealer. Note that most conflict-free diamonds are actually mined in Canada, so find that out from your dealer.
What is Conflict-Free?
Sun, Oct.12th 2008
Conflict-free means the source of the diamond is a conflict-free area. Africa in its entirety may not be a conflict-free continent, with genocides and civil wars occurring in many different countries throughout, but there are places in Africa that ARE free of conflict diamonds, such as Rio Tinto.
i asked
Fri, Nov.16th 2007
I asked my local jeweler and she said the diamonds all came from Isreal???
Thu, Nov.8th 2007
You should be aware that brilliantearth gets it's diamonds from mining companies that also own mines in Africa, such as Rio Tinto. Anyone who claims their diamonds do not have a connection to Africa is just as much trying to make money from the hardship of others as any one. Simply ask if your jeweler can provide a written policy on conflict diamonds. There is no REAL guarantee.

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