Alright, it took us long enough to grasp the 4 C’s of diamond quality (Cut, Color, Clarity, and Carat weight)…now we have to consider a fifth C, “Conscience?”

The 2006 film “Blood Diamond,” starring Leonardo DiCaprio, brought the relatively underground issue of diamond smuggling

in the third world (specifically in Africa) to the front of our Western consciousness. These reviled rocks, referred to as “conflict,” “dirty” or “blood” diamonds are so called because of the terrible consequences of this all-too-common method for the native laborers who partake, willingly and unwillingly. Consequences range from kidnapping and forced labor, environmental upset, disgraceful working conditions, terrorism, and even death.

Not only has this issue permeated throughout Hollywood, but you can bet your girlfriend or fiancée has heard about it too. Top jewelers are now forced to address the issue, but it can be very difficult to trace the exact origin of a diamond once it lands on a vendor’s doorstep, especially if it’s from somewhere in Africa. While some women are choosing to boycott diamonds altogether, most will simply want to know that theirs is a clean diamond so they can enjoy the natural brilliance and durability of the gem with a clear conscience.

Since the responsibility lies with you to produce a diamond that now lives up to all five C’s when you’re down on one knee, we’ve chosen Brilliant Earth, a San-Francisco-based diamond and sapphire retailer who guarantees conflict-free jewels and environmentally-responsible gold and
platinum from Canadian mines.

In addition to supplying high-quality, ethical jewels, Brilliant Earth also “dedicates 5% of its profits to directly benefit local African communities harmed by the diamond industry.” This is not only an opportunity to wow your bride-to-be with the perfect representation of your commitment, but a chance to wow her with your social savvy…and to do a great deed.

www.brilliantearth.com