What is this “Groom Pampering”?

Are these two guys incredibly smart, or we should we all be embarrassed? Well, whatever they are having done, they’re probably getting for free. Spa treatments prior to the wedding might seem a bit ridiculous at first, but since most of these include some form of message (head, neck, back, hands), can it really be that bad?  Treatments like an eyebrow wax, a professional shave, and a manicure/pedicure are becoming more and more common for grooms to look their best on the big day and in pictures. And, as the groom-to-be in the video says, “Why argue?” Indeed, this is probably the number one reason to hit the unisex spa prior to your nuptials. And if you really enjoy the treatments and decide to go back “just cause”, Groom Groove would never judge you for it. We’ll leave that to your buddies…